Newsletter Century 21 CENTURY 21 Becomes Major Sponsor of Australian Open
Century 21 Australia has committed to be the
presenting sponsor of this year’s Australian Open which will be played at The
Lakes in Sydney from December 2 to 5.
Boasting prize money of US$1.3 million, The
Australian Open promises to be an exciting week of golf with defending champion
Adam Scott competing alongside Stuart Appleby, Geoff Ogilvy, Fred Couples, John
Daly and five-time winner Greg Norman.
“Century 21 has been a supporter of Australian golf
at different levels for over 15 years and believes sponsorship of the Open will
deliver strong value for our company and brand,” said Charles Tarbey, Owner and
Chairman of Century 21 Australia.
“When we recently became aware an opportunity existed
to sponsor the Australian Open we quickly moved to forge a partnership with
what is one of Australasia’s most renowned golf tournaments,” said Charles
Tarbey.
The Australian Open was first played in 1904 and has
been won by the biggest names in the game. South African Gary Player has
lifted the Stonehaven Cup a record seven times while Jack Nicklaus from the
United States triumphed on six occasions.
The Australian Open will be showcased on OneAsia’s
television platform with live coverage for four hours a day across all four
tournament days, and broadcast to over 260 million homes in more than 40
countries.
“Century 21 is a prestigious international brand,
just like the Australian Open. These strong brand synergies coupled with the
enormous exposure the Century 21 brand will receive across Australia and the
world – made sponsoring the event an incredibly attractive proposition,”
continued Charles Tarbey.
“Century 21 remains proud of its ongoing support of
Australian golf and expects this year’s Australian Open to be very exciting for
all involved,” concluded Charles Tarbey.
Full coverage of the event will be available
domestically on Network Ten, as well as internationally on ESPN Star Sports,
Jupiter Golf Network, SBS Golf Channel, Fox International, Sky Sports NZ, ESPN3
and America One in the USA, and ViaSat and Bloomberg Television among others in
Europe.
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